THE BRIEF

THE SOLUTION

The Elf on The Shelf project was a Christmas competition ran by Box Ltd. The idea of it was that they would hide the elves on different product images on their site, and would provide clues, on their social media channels, to where they were hiding. The first person to find them each day would receive discount vouchers that could be used on the site. This campaign ran for Five days with Three clues being given out per day.

I was asked to oversee this campaign, designing the Elf characters and showing them interacting with each of the products chosen for the daily competitions. I enjoyed thinking of cool and fun ways that the two Elves would interact with each product and the competition was a success overall with plenty of online interaction and feedback.